The first step is to find our binoculars and our metal detector and start looking for gold on other law firm websites.
We call this phase of our approach the “discovery process” because it starts with a learning phase.
Immediately our goal is to gain insights about the competitive landscape and your targeted audience of ideal clients and referral sources.
We need to develop a strategy that will guide us on how to architect your website.
We have to figure out messaging than can be expressed textually (what is written) and visually (images and videos) through the site interface and decide with you on a sitemap pages that will need to be included in your site.