Now that visitors have started feeling comfortable with your site because it’s clear that your legal services match their requirements, you still have to convince them to choose you over other similar lawyers.
By fostering trust and credibility, you give visitors confidence that you’re the best option available for their unique situation.
Prospects are impressed by
- Testimonials from clients
- Awards and credentials
- News stories that support your reputation
- Blog postings
- Social media links to a Facebook page, Twitter account, LinkedIn profile or Google Plus page can tell visitors that you have a presence online. A challenge here is how to promote successes publicly while keeping certain endorsements private.
Remember, all these steps you are taking is to get people to reach out and say “I need help” so that you can get them into your sales funnel.
To make all these efforts worthwhile, you’ve got to give them an easy way to close the loop on connecting with you.
That leads to the last question.