Well let’s review your goals again since this will put everything we’ve been writing about into the perspective it deserves. Remember, these are the 3 core objectives of your law firm website:
- To inform visitors of your legal capabilities, experience and excellence.
- To transform visitors into actionable leads and referrals.
- To provide a captivating user experience that guides visitors through your site and gets them to convert (call you, buy something online or fill out a form to leave you their email address).
Sounds pretty easy right?
All you need are a few web pages a nice free template that you can install in WordPress with cheap hosting from one of those ubiquitous $100 a year hosting companies, right?
Sure. and this solution comes with free cookies too.
Seriously, who are you kidding.
You want to bill $350 an hour (or more) and you think that a free or $50 template is going to compare to a professionally designed website?
We are not saying that you have to put in a monumental effort like climbing the Andes mountains – but there are steps to consider, decisions to make and paths to follow that will lead to a far greater destiny for your law practice than the cheap route of a me-too website.