How your law firm website performs is often about who can tell a better story.
Let’s face it, if there’s one lawyer specializing in an area of law, there are likely dozens or hundreds of others too.
The odds are great that you know many other qualified lawyers who also practice in a similar area of the law or at least have had prior experience they can talk about to prospective clients when competing for your business.
So how do you set your firm apart from the websites of other hungry lawyers anxious to take business away from you?
What you need is a good story like a Hollywood movie. It doesn’t need to be a hero story where you get abandoned like Tarzan and have to find your way back to Civilization and resolve some internal conflicts along the way.
So what do you need to do to have a winning website?
In short, you need a website that
- Attracts attention,
- Keep attention, and
- Gets visitors to give you their phone number or email address so you can start nurturing them into becoming a client or making a referral.
We have spent years building and promoting websites for lawyers and learned many efficient and compelling ways to tell a law firm’s story visually and textually.