This is where you get the opportunity to tell prospective and current clients and referring lawyers what your firm offers.
This is your chance to personalize and customize the message to speak to an audience through your website and let them really hear about the value proposition your firm brings to the table.
Are you the Nordstrom’s lawyer who charges a hefty rate but does the work at half the time? Do you have 3 decades of experience which means you know who to call to solve a problem and that person picks up the phone (saving the client hours of needless billing by less experience attorneys).
Don’t just write about what you do. Write in such a way that it conveys brand excellence and client value.